Starcade
Starapple is a Dutch market leader in the field of specialized IT recruitment. They form the bridge between supply and demand of ambitious IT developers.
Starapple consists of several teams of young, ambitious recruiters and consultants within a competitive company culture.
Challenge
Our client StarApple, the market leader in the Netherlands in IT recruitment, asked us to come up with a creative solution to make the sales team even sharper and more active. They were already using a dashboard that showed live goals and revenue on a big screen. Each time a candidate was placed, a graph changed and a sound played. The sales team didn't get much more enthusiastic about it, to us the question if it could be done differently.
Solution
We first went to talk to some people in the sales department to get a good idea of the people there. What do they do in their free time, what makes them happy and what do they do in the office to relax. Gaming was one of the biggest similarities within the team and based on this we came up with a concept of an old Arcade game console where the battle between the sales team takes place. Each employee can choose his/her own Nickname, upload an avatar and a screen capture of a great win from his/her favorite game.
Management steps up the goals for the upcoming months and the rewards in return. Such as a new iPhone, a trip abroad or a tailor-made shirt.
The screen displays the new dashboard in a classic Arcade design. The rankings animate by and when a sale has taken place, the employee's victory video appears on the screen with music of their own choosing. If he moves up one place in the rankings with his sales, additional animation comes on screen that the other has been defeated.
