De Aandeel houder website
DeAandeelHouder.nl offers investors access to financial news, analyses, stock prices and advice based on actualities. De Aandeelhouder is one of the strongest growing media companies in the investment sector with a focus on transparency and quality.
In addition to the latest news in word and numbers DeAandeelHouder publishes a lot of unique content daily such as columns, videos, podcasts and chat sessions.
Through the high rankings in the search engines many (new) visitors know how to find our investment platform.
Challenge
An existing client within the financial sector asked us to think along to relaunch a financial news website. With the requirement that the website would soon be able to compete with the current market leader of financial news in the Netherlands and Belgium.
The client had bought the domain name: deaandeelhouder.nl (translated: thestakeholder.nl) with the content, so fortunately there was some history in Google.
But it remained a big challenge to publish the first version of the website with a minimal budget. Because there was not a very large budget available right away, we started building in phases. Making small visible steps so that the client would see that what we were developing also had a po- sitive measurable effect.
Solution
With each new version we published, we measured usage data for a period of time. We used this information to determine which part to optimize or which feature or component to add. So that we could focus on the parts that would have a direct impact in terms of SEO or on keeping visitors on the site longer.
By working this way, the client immediately saw the positive results and we were able to develop the website step by step.
Over the past 2 years, we have linked several additional data sources to present the most complete information possible to the visitor without a lot of manual work by the editors. These include aggregating additional news sources, processing real-time quotes, tracking historical financial data and processing fundamental data.
We have recently expanded the website with a paid account option that allows access to premium articles.
could compete with the market leader in the Netherlands and Belgium. A website that was the standard news source for everyone in the financial sector.
Result
The website now contains more than 210,000 news items, 3,000 columns, 5,200 video’s and information about 400 stocks. DeAandeelhouder is now the second largest financial news website in The Netherlands and Belgium and still winning terrain. Currently, there are more than 200,000 unique visitors per month and an average of 750,000 page views.
