Tellus
Tellus, formerly known as Fatpot, is a market leader in connecting emergency dispatch systems, mainly operating in the United States of America. The USA consists of over 3000 counties divided over 50 states. Because counties operate on different dispatch systems, and legislature is divided in state and federal law, emergency management can be challenging. Tellus provides the bridge in communication.
Challenge
CI (Communications international) came to us for help with the repositioning of FATPOT Technologies. Their goal was to sell the company.
FATPOT is the leading provider of patented CAD-to-CAD integration solutions for public safety organizations but they had a hard time explaining what made them unique. Beside this they made their product range quite complicated, resulting in sales having a hard time selling their product.
We were ready to help them to make this sale a success.
Solution
We were missing a good and clear brand story and the company name didn’t matched well with their product.
So we first looked for a name that matched their wonderful software. That's how we came up with the name Tellus. The goddess ‘Tellus’ is an Old Roman patron goddess of the earth. Like her, their product also provides protection. Besides, you can also pronounce it as 'Tell-us' because the system informs you in real time. After this, we set to work designing a new corporate identity and writing a clear brand story. Together, we thoroughly reviewed all
the features of the software and translated them into easy-tounderstand products.
To get the story across to potential buyers, we designed and developed a new website and provided it with texts that immediately made it clear what made them so unique. To support the sales pitches, we created an explainer video that was attractive to watch, but most of all clearly showed the effect of their software.
